Rumble

Rumble

Rumble is an online video platform based in Longboat Key, Florida.[1]

History

On October 26, 2021, Rumble announced that it had acquired Locals.[2]

Rumble became a publicly-traded company through an initial public offering on September 19, 2022.[3]

In November 2022, Rumble announced it was disabling access to its platform in France after the Government of France demanded Rumble censor certain Russian news sources.[4] Later that month, Rumble filed a lawsuit challenging the legality of the French government's censorship demands.[5]

On February 5, 2024, Vigilant News Network announced that Rumble had entered "a major partnership" with 1775 Coffee.[6]

On July 15, 2024, Rumble announced the launch of three new exclusive brands including Pawsitive, 5G Free and Be Naked.[7]

On October 3, 2025, Rumble announced a partnership with Perplexity to integrate its artificial intelligence-powered search engine into the video sharing platform.[8]

On October 15, 2025, a French court ruled that a French government official's email demanding Rumble censor certain content held no legal authority, leading Rumble to restore access to French users.[9]

Organization

Prior to its IPO, Rumble's investors included Peter Thiel, Colt Ventures and Narya Capital.[3:1] As of March 2023, the company's top stockholders included:[10]

  • BlackRock
  • Cantor Fitzgerald
  • Commonwealth Equity Services
  • David Sacks
  • Geode Capital Management
  • Invesco
  • Platform Technology Partners
  • Royal Bank of Canada
  • Susquehanna International Group (SIG)
  • Vanguard

  1. Home. Rumble. Retrieved February 15, 2023, from http://archive.today/2023.02.15-154238/https://corp.rumble.com/ ↩︎

  2. Rumble. (2021, October 26). Rumble acquires Locals to help build a bigger creator economy. PR Newswire. http://archive.today/2021.10.27-045628/https://www.prnewswire.com/news-releases/rumble-acquires-locals-to-help-build-a-bigger-creator-economy-301408700.html ↩︎

  3. Rumble - Funding, Financials, Valuation & Investors. Crunchbase. Retrieved March 28, 2023, from https://www.crunchbase.com/organization/rumble-inc-2/company_financials ↩︎ ↩︎

  4. Maas, C. (2022, November 1). Rumble says it won’t move its policy goalposts to appease France’s censorship demands. Reclaim the Net. https://reclaimthenet.org/rumble-france-blocked ↩︎

  5. Harper, C. (2022, November 17). Rumble Fires Back at France’s Censorship Demands. Reclaim the Net. https://reclaimthenet.org/rumble-fires-back-at-frances-censorship-demands ↩︎

  6. New Rumble Partnership Promises a Caffeine-Infused Boost for Freedom of Speech. (2024, February 5). Vigilant News Network. http://archive.today/2024.02.06-051158/https://vigilantnews.com/post/new-rumble-partnership-promises-a-caffeine-infused-boost-for-freedom-of-speech/ ↩︎

  7. Rumble Announces Multiple Exclusive Brands. (2024, July 15). GlobeNewswire News Room; Rumble, Inc. https://web.archive.org/web/20240928235448/https://www.globenewswire.com/news-release/2024/07/15/2913081/0/en/Rumble-Announces-Multiple-Exclusive-Brands.html ↩︎

  8. Gopalan, N. (2025, October 3). Rumble Stock Soars After the Video-Sharing Site Partners With Perplexity. Investopedia. https://www.investopedia.com/rumble-stock-soars-after-the-video-sharing-site-partners-with-perplexity-11823727 ↩︎

  9. Frieth, D. (2025, October 14). Rumble is Restored in France After Court Rejects Government’s Censorship Demand. Reclaim the Net. https://reclaimthenet.org/rumble-restores-france-access-after-court-rejects-censorship-demand ↩︎

  10. Rumble Inc. (RUM) Stock Major Holders. Yahoo Finance. Retrieved March 28, 2023, from https://web.archive.org/web/20230328065852/https://ca.finance.yahoo.com/quote/RUM/holders?p=RUM ↩︎

About the author
Liam Sturgess

Liam Sturgess

Liam Sturgess is a Canadian writer, researcher and investigative reporter focused on issues of human rights and civil liberties, with a particular interest in the COVID-19 pandemic. He is the founder of White Rose Intelligence.

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