PSB Insights is an American consulting firm. It is a subsidiary of WPP.
Personnel
| Name | Position | Notes |
|---|---|---|
| Mark Penn | Co-founder and CEO[1] | Burson-Marsteller, Stagwell, Microsoft, Bill Clinton, Hillary Clinton, Harvard College, George Washington University Graduate School of Political Management, CSIS Commission on Countering Violent Extremism (CVE), No Labels, The Harris Poll[2][3] |
| Douglas Schoen | Co-founder[4] | Langley Intelligence Group Network (LIGNET), RepresentUs, People United Means Action, Fox News, Newsmax, Newsmax TV |
Clients
PSB's clients include:[5][6][7][8]
- American Express
- Aspen Institute[9]
- AT&T
- Tony Blair
- BP
- Bill Clinton
- Hillary Clinton
- Coca-Cola
- McDonald's
- Merrill Lynch
- Microsoft
- Siemens
External links
About. Mark Penn. Retrieved September 19, 2018, from http://archive.today/2018.09.19-223237/http://markpenn.com/about/ ↩︎
Business & Leadership. Mark Penn. Retrieved May 22, 2023, from http://archive.today/2023.05.22-042559/https://markpenn.com/business-leadership/ ↩︎
About us. Harvard CAPS / Harris Poll. Retrieved November 16, 2023, from http://archive.today/2023.11.16-231542/https://harvardharrispoll.com/about-us/ ↩︎
Johnson, D. W. (2017). Democracy for hire: a history of American political consulting (p. 166). Oxford University Press. https://books.google.ca/books?id=OwQBDQAAQBAJ&dq=schoen&pg=PA353&redir_esc=y#v=onepage&q=schoen&f=false ↩︎
Stengel, R., & Pooley, E. (1996, November 6). Masters Of The Message Inside the high-tech machine that set Clinton and Dole polls apart. CNN; TIME. http://archive.today/2023.11.22-041153/https://www.cnn.com/ALLPOLITICS/1996/elections/time.special/pollster/index.shtml ↩︎
Hennessy, P., & Sherwell, P. (2005, January 23). Blair recruits Clinton poll mastermind in drive to capture more Tory voters. The Telegraph. http://archive.today/2013.04.21-085044/http://www.telegraph.co.uk/news/uknews/1481792/Blair-recruits-Clinton-poll-mastermind-in-drive-to-capture-more-Tory-voters.html ↩︎
Bennett, C. (2005, February 3). Blair’s most prized advisers: the admen. The Guardian. https://web.archive.org/web/20221205220447/https://www.theguardian.com/politics/2005/feb/03/politicsandthemedia ↩︎
Merrill Weighs a Giuliani Role. (2002, June 4). New York Times. http://archive.today/2013.01.30-130337/http://www.nytimes.com/2002/06/04/business/merrill-weighs-a-giuliani-role.html ↩︎
The Aspen Institute. (2016, June 12). Ten Years After: How America Has Changed since 9/11. YouTube. https://web.archive.org/web/20231122050159/https://www.youtube.com/watch?v=ouMeTqrQOxI ↩︎
