This Is Our Shot

Liam Sturgess
4 min read
This Is Our Shot

This Is Our Shot was a Canadian mass promotional campaign for COVID-19 vaccines. It made use of the slogan "#TogetherAgain" on social media.

History

This Is Our Shot was launched on April 28, 2021.[1] Less than three weeks later, the campaign coordinated with Peel Public Health to host a vaccination site at Embassy Grand Convention Centre in Brampton, Ontario.[2]

Organization

The campaign was reportedly "conceptualized by a coalition of doctors and COVID-19 task forces that focused on ethnic communities including the South Asian COVID Task Force, 19 to Zero, Latin American Covid Task Force, Black Physicians of Canada, Canadian Muslim COVID-19 Task Force, Siksika Health Services and BlackNorth Initiative."[3]

Partners

Partners of the campaign include:[4]

  • 19 to Zero
  • 55 Rush
  • ABB
  • Accenture
  • Air Canada
  • Air Miles
  • Alberta Chambers of Commerce (ACC)
  • Alberta Health Services (AHS)
  • Amazon
  • ArcelorMittal
  • Arterra Wines Canada
  • ATCO
  • Atlantic Chamber of Commerce
  • Aurora Chamber of Commerce
  • Baffin Regional Chamber of Commerce (BRCC)
  • Bank of Montreal (BMO)
  • Barrie Chamber of Commerce
  • Bayshore HealthCare
  • Bell
  • Bell Media
  • Belleville Chamber of Commerce (BCC)
  • Black Physicians of Canada
  • BlackNorth Initiative (BNI)
  • Blake, Cassels & Graydon
  • Bombardier
  • Borrowell
  • Boston Consulting Group (BCG)
  • Bracebridge Chamber of Commerce
  • Brantford Brant Chamber of Commerce
  • Breakfast Television (BT)
  • British Columbia Chamber of Commerce
  • Brockville and District Chamber of Commerce
  • Brookstreet Hotel
  • Bruce Power
  • Burlington Chamber of Commerce
  • Burnaby Hospital Foundation
  • Business Council of British Columbia
  • Business Council of Canada
  • Cabot Cape Breton
  • Cadillac Fairview (CF)
  • CAE
  • Calgary Catholic Immigration Society (CCIS)
  • Calgary Flames
  • Cambridge Chamber of Commerce
  • Cameco
  • Camping In Ontario
  • Canada Life
  • Canadian Bank Note Company (CBN)
  • Canadian Chamber of Commerce
  • Canadian Imperial Bank of Commerce (CIBC)
  • Canadian Media Directors' Council (CMDC)
  • Canadian Muslim COVID-19 Task Force (CMCTF)
  • Canadian National Railway (CN)
  • Canadian Tire
  • Cannacord Genuity (CG)
  • Carleton Place and District Chamber of Commerce
  • Centre for Newcomers
  • Chartwell Retirement Residences
  • Chatham-Kent Chamber of Commerce
  • City of Hamilton
  • Citytv
  • Clearwater
  • Cleveland Clinic Canada
  • Coca-Cola Company
  • Coca-Cola Canada Bottling Limited
  • Cogeco Media
  • Cogent Power
  • Convenience Industry Council of Canada (CICC)
  • Coril Holdings
  • Council of Agencies Serving South Asians (CASSA)
  • Dell Technologies
  • Dilawri
  • DoorDash
  • Drinks Ontario
  • Eastlink
  • Enbridge
  • Enthusiast Gaming
  • Entripy
  • Ernst & Young (EY)
  • Facebook
  • Fairmont Banff Springs
  • Farm Boy
  • Freedom Mobile
  • General Electric (GE)
  • Ghostshop Design
  • Giant Tiger
  • GlaxoSmithKline (GSK)
  • The Globe and Mail
  • Google
  • Grasslands
  • Gravenhurst Chamber of Commerce
  • Great Wolf Lodge
  • Greater Kitchener Waterloo Chamber of Commerce
  • Greater Niagara Chamber of Commerce
  • Greater Oshua Chamber of Commerce
  • Greater Peterborough Chamber of Commerce
  • Greater Toronto Airports Authority (GTAA)
  • Grimsby & District Chamber of Commerce
  • GroupM
  • Guelph Chamber of Commerce
  • Halifax Chamber of Commerce
  • Halton Hills Chamber of Commerce
  • Hamilton Chamber of Commerce
  • Hamilton Health Sciences
  • Hatch
  • Hatzoloh Toronto
  • Hewlett-Packard (HP)
  • Home Hardware
  • Hudson's Bay
  • Huron Chamber of Commerce
  • Hydro One
  • Hydro Québec
  • IBM
  • I-MED Pharma
  • Imperial Oil
  • Ingersoll District Chamber of Commerce
  • Innovative Medicines Canada
  • Insurance Bureau of Canada (IBC)
  • Intact Insurance
  • Interac
  • International Language Academy of Canada (ILAC)
  • Intuit
  • IV.AI
  • The Keg
  • Kids Help Phone
  • Kinsta
  • KPMG
  • Kraft Heinz
  • Labatt Brewing Company
  • Latin American Covid Task Force
  • League
  • Learnington District Chamber of Commerce
  • Leo Burnett
  • Lifemark
  • Lindsay & District Chamber of Commerce (LDCC)
  • Live Nation
  • London Chamber of Commerce
  • Longo's
  • Lululemon
  • Lung Health Foundation
  • Magna International
  • Manitoba Chambers of Commerce
  • Manulife
  • Maple Leaf Foods
  • Maple Leaf Sports & Entertainment (MLSE)
  • Markham Board of Trade
  • Markham Fire & Emergency Services (MFES)
  • Marriott Bonvoy
  • Mastercard
  • McCain Foods
  • McCarthy Tétrault
  • McDonald's
  • Medavie Blue Cross
  • Medcan
  • Medtech Canada
  • Merck
  • Miix Analytics
  • Milton Chamber of Commerce
  • Mississauga Board of Trade (MBOT)
  • Moneris
  • Motor Vehicle Retailers of Ontario (MVRO)
  • Muskoka Lakes Chamber of Commerce
  • National Football League (NFL)
  • National Hockey League (NHL)
  • Neighbourhood Pharmacy Association of Canada
  • Nestlé
  • Newmarket Chamber of Commerce
  • North Bay & District Chamber of Commerce
  • Northwest Territories Chamber of Commerce
  • Northwestern Health Unit (NWHU)
  • Norton Rose Fulbright
  • Oakville Chamber of Commerce
  • Omni Television
  • Omnicom Media Group
  • Ontario Chamber of Commerce
  • Ontario Federation of Agriculture
  • Ontario Medical Association (OMA)
  • Ontario Power Generation (OPG)
  • Ontario Society of Professional Engineers
  • Ontario Trucking Association
  • Ontario Vaccination Support Council (OVSC)
  • Ontario's Universities
  • Orillia District Chamber of Commerce
  • Owen Sound & District Chamber of Commerce
  • Pandemic Pregnancy Guide
  • Paris & District Chamber of Commerce
  • Pelmorex
  • PepsiCo
  • Port Hope and District Chamber of Commerce
  • Postmedia Network
  • Punjabi Kids' Health
  • Purolator
  • Quebecor
  • Quinte West Chamber of Commerce
  • Regional Municipality of Peel
  • Relevant Bits
  • Restaurants Canada
  • Rexall
  • Richmond Hill Board of Trade
  • Rio Tinto
  • Rogers Communications
  • Rogers Spots & Media
  • Rogers TV
  • Royal Bank of Canada (RBC)
  • RYCOM
  • Saint Elizabeth Health Care
  • Saskatchewan Chamber of Commerce
  • Sault Ste. Marie Chamber of Commerce
  • ScienceUpFirst
  • Scotiabank
  • Seneca College
  • Shaw
  • Sherrard Kuzz
  • Shuswap North Okanagan Division of Family Practice
  • Siemens
  • Siksika Health Services
  • Simcoe and District Chamber of Commerce
  • Sleep Country Canada
  • Sobeys
  • The Source
  • South Asian COVID Task Force
  • Sportsnet
  • Spotify
  • St. Joseph Communications (SJC)
  • St. Thomas & District Chamber of Commerce
  • Stoney Health Services
  • Stoufville Chamber of Commerce
  • Stratford & District Chamber of Commerce
  • Sun Life Financial
  • TC Energy
  • TD Bank Group
  • TELUS
  • Tennis Canada
  • Thunder Bay Chamber of Commerce
  • TikTok
  • Tillsonburg District Chamber of Commerce
  • Tim Hortons
  • TJX Companies
  • Today's Shopping Choice (TSC)
  • Toronto Blue Jays
  • Toronto Jewish Community COVID-19 Task Force
  • Toronto Pearson International Airport
  • Toronto Region Board of Trade
  • Toronto Star
  • Toyota
  • Toyota Motor Manufacturing Canada
  • TRAXX Coach Lines
  • Twitter
  • Unity Health Toronto
  • University of Calgary
  • University of Manitoba
  • University of Toronto
  • Upfield
  • Upper Ottawa Valley Chamber of Commerce
  • Urban Planet
  • Vancouver Canucks
  • Verizon Media
  • Vidéotron
  • Walmart
  • Waste Connections of Canada
  • Wealthsimple
  • The Weather Network
  • West Nipissing Chamber of Commerce
  • WestJet
  • Whitby Chamber of Commerce
  • Woodstock Chamber of Commerce
  • Yee Hong Seniors Living
  • YM Inc.
  • York University
  • YouTube
  • Zumin

  1. “This is Our Shot” Rallies Canadians to Get Vaccinated Against COVID-19. (2021, April 28). This Is Our Shot Canada. https://web.archive.org/web/20230714200244/https://thisisourshot.ca/this-is-our-shot-rallies-canadians-to-get-vaccinated-against-covid-19/ ↩︎

  2. Burman, D. (2021, June 3). From campaign to clinic: Group behind “This Is Our Shot” launches vaccination site. CityNews Toronto. http://archive.today/2023.07.15-172948/https://toronto.citynews.ca/2021/06/03/this-is-our-shot-launches-vaccination-site/ ↩︎

  3. Burman, D. (2021, December 8). This Is Our Shot campaign wraps up with over $111K donation to Kids Help Phone. City News Toronto. https://web.archive.org/web/20230714200043/https://toronto.citynews.ca/2021/12/08/this-is-our-shot-campaign-ends-111k-donation-kids-help-phone/ ↩︎

  4. Home. This Is Our Shot Canada. Retrieved July 14, 2023, from https://web.archive.org/web/20230714200256/https://thisisourshot.ca/ ↩︎

Profiles
About the author
Liam Sturgess

Liam Sturgess

Liam Sturgess is a Canadian writer, researcher and investigative reporter focused on issues of human rights and civil liberties, with a particular interest in the COVID-19 pandemic. He is the founder of White Rose Intelligence.

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