> ## Content Index
> Fetch the complete content index at: https://www.whiteroseintelligence.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# PSB Insights
- URL: https://www.whiteroseintelligence.com/psb-insights/
- Published: 1999-01-02T22:49:00.000Z
- Updated: 2025-01-03T22:06:08.000Z
- Author: Liam Sturgess
- Tags: Profiles, #docs, #organization

**PSB Insights** is an American consulting firm. It is a subsidiary of WPP.

## Personnel

| Name           | Position                        | Notes                                                                                                                                                                                                                                                                                                                                                                                   |
| -------------- | ------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Mark Penn      | Co-founder and CEO[\[1\]](#fn1) | [Burson-Marsteller](https://www.whiteroseintelligence.com/Burson-Marsteller), Stagwell, Microsoft, Bill Clinton, Hillary Clinton, Harvard College, George Washington University Graduate School of Political Management, CSIS Commission on Countering Violent Extremism (CVE), [No Labels](https://www.whiteroseintelligence.com/No-Labels), The Harris Poll[\[2\]](#fn2)[\[3\]](#fn3) |
| Douglas Schoen | Co-founder[\[4\]](#fn4)         | [Langley Intelligence Group Network](https://www.whiteroseintelligence.com/Langley-Intelligence-Group-Network) (LIGNET), RepresentUs, People United Means Action, Fox News, Newsmax, Newsmax TV                                                                                                                                                                                         |

## Clients

PSB's clients include:[\[5\]](#fn5)[\[6\]](#fn6)[\[7\]](#fn7)[\[8\]](#fn8)

- American Express
- Aspen Institute[\[9\]](#fn9)
- AT&T
- Tony Blair
- BP
- Bill Clinton
- Hillary Clinton
- Coca-Cola
- McDonald's
- Merrill Lynch
- Microsoft
- Siemens

## External links

- [Website](https://www.psbinsights.com/)
- [Wikipedia](https://en.wikipedia.org/wiki/PSB%5FInsights)

---

1. *About.* Mark Penn. Retrieved September 19, 2018, from <http://archive.today/2018.09.19-223237/http://markpenn.com/about/> [↩︎](#fnref1)
2. *Business & Leadership.* Mark Penn. Retrieved May 22, 2023, from <http://archive.today/2023.05.22-042559/https://markpenn.com/business-leadership/> [↩︎](#fnref2)
3. *About us.* Harvard CAPS / Harris Poll. Retrieved November 16, 2023, from <http://archive.today/2023.11.16-231542/https://harvardharrispoll.com/about-us/> [↩︎](#fnref3)
4. Johnson, D. W. (2017). *Democracy for hire: a history of American political consulting* (p. 166). Oxford University Press. <https://books.google.ca/books?id=OwQBDQAAQBAJ&dq=schoen&pg=PA353&redir%5Fesc=y#v=onepage&q=schoen&f=false> [↩︎](#fnref4)
5. Stengel, R., & Pooley, E. (1996, November 6). *Masters Of The Message Inside the high-tech machine that set Clinton and Dole polls apart.* CNN; TIME. <http://archive.today/2023.11.22-041153/https://www.cnn.com/ALLPOLITICS/1996/elections/time.special/pollster/index.shtml> [↩︎](#fnref5)
6. Hennessy, P., & Sherwell, P. (2005, January 23). *Blair recruits Clinton poll mastermind in drive to capture more Tory voters.* The Telegraph. <http://archive.today/2013.04.21-085044/http://www.telegraph.co.uk/news/uknews/1481792/Blair-recruits-Clinton-poll-mastermind-in-drive-to-capture-more-Tory-voters.html> [↩︎](#fnref6)
7. Bennett, C. (2005, February 3). *Blair’s most prized advisers: the admen.* The Guardian. <https://web.archive.org/web/20221205220447/https://www.theguardian.com/politics/2005/feb/03/politicsandthemedia> [↩︎](#fnref7)
8. *Merrill Weighs a Giuliani Role.* (2002, June 4). New York Times. <http://archive.today/2013.01.30-130337/http://www.nytimes.com/2002/06/04/business/merrill-weighs-a-giuliani-role.html> [↩︎](#fnref8)
9. The Aspen Institute. (2016, June 12). *Ten Years After: How America Has Changed since 9/11.* YouTube. <https://web.archive.org/web/20231122050159/https://www.youtube.com/watch?v=ouMeTqrQOxI> [↩︎](#fnref9)