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# Poynter Institute
- URL: https://www.whiteroseintelligence.com/poynter-institute/
- Published: 1999-01-02T22:26:00.000Z
- Updated: 2025-04-16T19:16:58.000Z
- Author: Liam Sturgess
- Tags: Profiles, #docs, #organization

The **Poynter Institute for Media Studies** is an American non-profit organization based in St. Petersburg, Florida.

## Organization

Poynter hosts the Craig Newmark Center for Ethics and Leadership and three “fact-checking” platforms: the [International Fact-Checking Network](https://www.whiteroseintelligence.com/International-Fact-Checking-Network) (IFCN), [PolitiFact](https://www.whiteroseintelligence.com/PolitiFact), and MediaWise.[\[1\]](#fn1)

### Donors

Major donors to Poynter include:[\[1:1\]](#fn1)[\[2\]](#fn2)[\[3\]](#fn3)

- AARP
- [Bill & Melinda Gates Foundation](https://www.whiteroseintelligence.com/Bill-Melinda-Gates-Foundation)
- Blue Cross Blue Shield Association
- Charles Koch Institute
- Craig Newmark Philanthropies
- Democracy Fund
- Foundation for Advancing Alcohol Responsibility
- Gannett Foundation
- Gill Foundation
- Google News Initiative
- Google News Lab
- Institute for War and Peace Reporting
- Knight Foundation
- Lumina Foundation
- Luminate
- MacArthur Foundation
- McClatchy Foundation
- McCormick Foundation
- [Meta Platforms](https://www.whiteroseintelligence.com/Meta-Platforms)
- Microsoft
- National Endowment for Democracy
- Newton & Rochelle Becker Charitable Trust
- Omidyar Network
- Open Society Foundations
- Rays Baseball Foundation
- TEGNA Foundation
- TikTok
- *Washington Post*
- [WhatsApp](https://www.whiteroseintelligence.com/WhatsApp)

### Clients

- American Society of Business Publication Editors
- Community Newspaper Holdings
- Corporation for Public Broadcasting
- Danish School of Media and Journalism
- Google
- Media24
- National Public Radio (NPR)
- NBC News
- *Newsweek*
- Penske Media Corporation
- Pinellas County School District
- Raliance
- TEGNA
- [United States Agency for Global Media](https://www.whiteroseintelligence.com/United-States-Agency-for-Global-Media)
- University of South Florida St. Petersburg
- *USA Today*
- *Washington Post*

## Publications

- February 7, 2013: "[Use of generic photos can be dangerous for illustrating news stories](http://archive.today/2023.12.29-201321/https://www.poynter.org/reporting-editing/2013/use-of-generic-photos-to-illustrate-news-stories-can-be-dangerous/)" by Jeff Sonderman

## Further reading

- February 13, 2024: "[Who's Behind PolitiFact?](https://www.whiteroseintelligence.com/blog/whos-behind-politifact/)" by [Liam Sturgess](https://www.whiteroseintelligence.com/Liam-Sturgess), originally [published](https://thekennedybeacon.substack.com/p/whos-behind-politifact) by *The Kennedy Beacon*

---

1. *Major Funders.* Poynter. Retrieved February 7, 2022, from <http://archive.today/2022.02.07-105525/https://www.poynter.org/major-funders/> [↩︎](#fnref1) [↩︎](#fnref1:1)
2. Wallace, W. (2017, August 17). *Largest funders of The Poynter Institute.* Poynter. <http://archive.today/2022.12.05-172822/https://www.poynter.org/ethics-trust/2017/largest-funders-of-the-poynter-institute/> [↩︎](#fnref2)
3. *The Poynter Institute for Media Studies, Inc.* (2015, November). Bill & Melinda Gates Foundation. <http://archive.today/2022.12.06-074838/https://www.gatesfoundation.org/about/committed-grants/2015/11/opp1138320> [↩︎](#fnref3)