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# American Values 2024
- URL: https://www.whiteroseintelligence.com/american-values-2024/
- Published: 2026-03-19T17:19:00.000Z
- Updated: 2026-03-19T17:19:45.000Z
- Author: Liam Sturgess
- Tags: Organization, United States, #docs, #organization, #toc, Profiles, New York, Politics, Political Action Committee

**American Values 2024 (AV24)**, also known as **American Values PAC** and **AV PAC**, is an American super PAC based in New York City. Originally called the **People’s Pharma Movement**, the organization relaunched to support [Robert F. Kennedy Jr.](https://www.whiteroseintelligence.com/Robert-F-Kennedy-Jr)'s campaign in the 2024 United States presidential election.[\[1\]](#fn1)

AV24 publishes *The Kennedy Beacon* and *[Honest Media](https://www.whiteroseintelligence.com/Honest-Media-Project)* on Substack.[\[2\]](#fn2)

## History

The organization was formed in 2022 as the People’s Pharma Movement with an initial $500,000 contribution from Mark Gorton.[\[3\]](#fn3) It endorsed a number of candidates for the 2022 midterm elections including Blake Masters, Rand Paul, Ron Johnson, Eric Schmitt, Mehmet Oz, Ted Budd, Adam Laxalt, JD Vance and Marco Rubio.[\[4\]](#fn4)

On June 4, 2023, American Values 2024 launched a newsletter on Substack titled *[The Kennedy Beacon](https://thekennedybeacon.substack.com/).*[\[5\]](#fn5)

On June 21, 2023, American Values 2024 revealed that EIN Presswire declined to distribute a press release announcing the launch of the super PAC.[\[6\]](#fn6)[\[7\]](#fn7)[\[8\]](#fn8)

On July 3, 2023, American Values 2024 announced that it had raised $10.25 million from a mix of Republicans and Democrats.[\[3:1\]](#fn3)

On July 6, 2023, super PAC co-chairman Mark Gorton announced the formal launch of *The Kennedy Beacon.*[\[9\]](#fn9)

On July 17, 2023, *The Kennedy Beacon* published an article by Jeffrey Sachs describing the timeline of the ongoing conflict between Russia and Ukraine.[\[10\]](#fn10)

On July 20, 2023, *The Kennedy Beacon* published an article by Douglas Macgregor, a retired Colonel in the United States Army, advocating against the United States' continued engagement in foreign wars over the wellbeing of Americans.[\[11\]](#fn11)

On July 21, 2023, Co-chairman Tony Lyons announced that the super PAC had raised $15 million, including $5 million during Kennedy's testimony in front of the House Subcommittee on the Weaponization of the Federal Government.[\[12\]](#fn12)

AV24 produced an advertisement featuring RFK Jr. which ran during Super Bowl LVIII on February 11, 2024.[\[13\]](#fn13) Its "idea, funding, and execution came primarily from Nicole Shanahan."[\[14\]](#fn14)

On February 16, 2024, [Third Way](https://www.whiteroseintelligence.com/Third-Way) sent letters to the Secretaries of State of Arizona, Georgia, and Michigan, urging them to prevent AV24 from collecting signatures on behalf of RFK Jr. The letters were accompanied by a legal memo, dated February 5, 2024, from Jacquelyn Lopez of [Elias Law Group](https://www.whiteroseintelligence.com/Elias-Law-Group), serving alongside Elizabeth Poston as legal representatives for Third Way.[\[15\]](#fn15)

On May 13, 2024, AV24 and Kennedy filed a lawsuit in the United States District Court for the Northern District of California against [Meta Platforms](https://www.whiteroseintelligence.com/Meta-Platforms), [Facebook](https://www.whiteroseintelligence.com/Facebook), Mark Zuckerberg and ten unnamed defendants after the social media platform censored a film called *Who Is Bobby Kennedy*, released May 3.[\[16\]](#fn16)[\[17\]](#fn17)

AV24 co-sponsored the [Independent National Convention 2024](https://www.whiteroseintelligence.com/Independent-National-Convention-2024) in September 2024.[\[18\]](#fn18)

On October 12, 2024, AV24 published a call for volunteers to participate in a get-out-the-vote effort in Pennsylvania in partnership with [Mighty American Strike Force](https://www.whiteroseintelligence.com/Mighty-American-Strike-Force) (MASF) under the Make America Healthy Again (MAHA) banner.[\[19\]](#fn19)[\[20\]](#fn20) The partnership was confirmed in an October 25 press release as part of a larger $2.5 million campaign in the state, which also included funding for commercials with MAHA Alliance.[\[21\]](#fn21)

On June 2, 2025, Lyons announced that *The Kennedy Beacon* had rebranded as *The MAHA Report* in order to focus on covering the larger Make America Healthy Again (MAHA) movement.[\[22\]](#fn22)

## Organization

AV24 is the parent organization of MAHA PAC.[\[23\]](#fn23)

### Personnel

| Name                                                                 | Position                                                                                              | Notes                                                                                                                                                                                                                                                                                                           |
| -------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Tony Lyons                                                           | Co-chairman and Co-founder[\[6:1\]](#fn6)[\[24\]](#fn24)                                              | [Skyhorse Publishing](https://www.whiteroseintelligence.com/Skyhorse-Publishing)                                                                                                                                                                                                                                |
| Mark Gorton                                                          | Co-chairman[\[6:2\]](#fn6)                                                                            | LimeWire, Tower Research Capital                                                                                                                                                                                                                                                                                |
| John Gilmore                                                         | Chief Executive Officer and Co-founder;[\[24:1\]](#fn24) Director of National Outreach[\[6:3\]](#fn6) | \-                                                                                                                                                                                                                                                                                                              |
| Louis Conte                                                          | Secretary and Co-founder; Headlines editor[\[8:1\]](#fn8)                                             | \-                                                                                                                                                                                                                                                                                                              |
| Blake Fleetwood                                                      | Columnist[\[25\]](#fn25)                                                                              | *[New York Times](https://www.whiteroseintelligence.com/New-York-Times)*                                                                                                                                                                                                                                        |
| [Michael Kane](https://www.whiteroseintelligence.com/Michael-Kane)   | Grassroots Organizer (former)[\[26\]](#fn26)[\[22:1\]](#fn22)                                         | [Teachers for Choice](https://www.whiteroseintelligence.com/Teachers-for-Choice), [Children's Health Defense](https://www.whiteroseintelligence.com/Childrens-Health-Defense)                                                                                                                                   |
| Ellen Kinnally[\[27\]](#fn27)                                        | \-                                                                                                    | [DailyClout](https://www.whiteroseintelligence.com/DailyClout)                                                                                                                                                                                                                                                  |
| John Leake                                                           | Contributor[\[28\]](#fn28)                                                                            | Peter McCullough                                                                                                                                                                                                                                                                                                |
| [Liam Sturgess](https://www.whiteroseintelligence.com/Liam-Sturgess) | Investigative Reporter (former)[\[29\]](#fn29)[\[23:1\]](#fn23)                                       | [Canadian Covid Care Alliance](https://www.whiteroseintelligence.com/Canadian-Covid-Care-Alliance) (CCCA), [Rounding the Earth](https://www.whiteroseintelligence.com/Rounding-the-Earth), [White Rose Intelligence](https://www.whiteroseintelligence.com/White-Rose-Intelligence), Sturgess Prime Productions |
| David Talbot                                                         | Columnist[\[30\]](#fn30)                                                                              | \-                                                                                                                                                                                                                                                                                                              |

### Funding

Donors to American Values 2024 include:[\[31\]](#fn31)[\[32\]](#fn32)

- Abby Rockefeller
- Alicia Merinoff
- Andrew Queler
- Cancer Monthly
- Charles Merinoff
- Gavin de Becker
- Jeff Hays
- Nicole Palitti
- Nicole Shanahan[\[14:1\]](#fn14)
- [Steve Kirsch](https://www.whiteroseintelligence.com/Steve-Kirsch)
- Timothy Mellon

## Publications

During and shortly after the 2024 United States presidential election cycle, AV24 published a Substack called *The Kennedy Beacon*. It was relaunched in June 2025 as *The MAHA Report* under the auspices of MAHA PAC an AV24 affiliate.[\[22:2\]](#fn22)

AV24 also published the *[Honest Media Project](https://www.whiteroseintelligence.com/Honest-Media-Project)*.[\[2:1\]](#fn2)

## External links

- [Facebook](https://www.facebook.com/AmericanValues2024)
- [FactCheck.org](https://www.factcheck.org/2024/01/american-values-2024/)
- [Instagram](https://www.instagram.com/americanvalues2024/)
- [OpenSecrets](https://www.opensecrets.org/political-action-committees-pacs/american-values-2024/C00821439/summary/2024)
- [Substack](https://thekennedybeacon.substack.com/)
- [Truth Social](https://truthsocial.com/@AmericanValues2024)
- [Website (old - archived)](https://web.archive.org/web/20230927172426/https://americanvalues2024.org/)
- [Website (new)](https://www.avpac.us/)
- [YouTube](https://www.youtube.com/@AmericanValues24)

---

1. *Home.* American Values 2024\. Retrieved July 17, 2023, from <http://archive.today/2023.07.17-172137/https://americanvalues2024.org/> [↩︎](#fnref1)
2. *About.* Substack; Honest Media. Retrieved January 1, 2024, from <https://web.archive.org/web/20240101084530/https://honestmediaproject.substack.com/about> [↩︎](#fnref2) [↩︎](#fnref2:1)
3. O’Brien, R. D. (2023, July 3). *Pro-Kennedy Super PAC Says It Has Raised $10 Million.* The New York Times. <http://archive.today/2023.07.05-132508/https://www.nytimes.com/2023/07/03/us/politics/rfk-jr-fundraising.html> [↩︎](#fnref3) [↩︎](#fnref3:1)
4. *Endorsements.* People’s Pharma Movement. Retrieved October 18, 2022, from <https://web.archive.org/web/20221018205118/https://www.peoplespharmamovement.org/endorsements> [↩︎](#fnref4)
5. Conte, L. (2023, June 5). *Coming soon.* The Kennedy Beacon; American Values 2024\. <https://thekennedybeacon.substack.com/p/coming-soon> [↩︎](#fnref5)
6. *Kennedy supporting Super PAC censored.* (2023, June 22). Creative Destruction Media. <http://archive.today/2023.07.21-191710/https://creativedestructionmedia.com/news/politics/2023/06/21/kennedy-supporting-super-pac-censored/> [↩︎](#fnref6) [↩︎](#fnref6:1) [↩︎](#fnref6:2) [↩︎](#fnref6:3)
7. *Alleged political censorship of candidate RFK Jr.* (2023, June 21). Sharyl Attkisson. <https://web.archive.org/web/20230701143641/https://sharylattkisson.com/2023/06/alleged-political-censorship-of-candidate-rfk-jr/> [↩︎](#fnref7)
8. Conte, L. (2023, June 22). *The Kennedy Beacon: RFK, Jr. Calls for Peace and Diplomacy.* Substack; American Values 2024\. <http://archive.today/2023.07.21-191634/https://thekennedybeacon.substack.com/p/the-kennedy-beacon-rfk-jr-calls-for> [↩︎](#fnref8) [↩︎](#fnref8:1)
9. Gorton, M. (2023, July 6). *A Word From Our Co-Chairman!* The Kennedy Beacon; American Values 2024\. <http://archive.today/2023.07.21-210248/https://thekennedybeacon.substack.com/p/changes-on-the-way> [↩︎](#fnref9)
10. Sachs, J. (2023, July 17). *The Real History of the War in Ukraine.* The Kennedy Beacon; American Values 2024\. <http://archive.today/2023.07.18-110534/https://thekennedybeacon.substack.com/p/the-real-history-of-the-war-in-ukraine> [↩︎](#fnref10)
11. Macgregor, D. (2023, July 20). *Discarding Illusions, Ending Wars.* The Kennedy Beacon; American Values 2024\. <http://archive.today/2023.07.21-235501/https://thekennedybeacon.substack.com/p/discarding-illusions-ending-wars> [↩︎](#fnref11)
12. *Kennedy SuperPAC Raises $5million.* (2023, July 21). The Kennedy Beacon; American Values 2024\. <http://archive.today/2023.07.22-000826/https://thekennedybeacon.substack.com/p/kennedy-superpac-raises-5million> [↩︎](#fnref12)
13. Dicker, R. (2024, February 14). *“Staff Exodus” Hits Robert F. Kennedy Jr.'s Campaign — And That’s Not All, Report Says.* HuffPost. <http://archive.today/2024.02.15-201624/https://www.huffpost.com/entry/robert-f-kennedy-staff-exodus-mediaite%5Fn%5F65ccbfaee4b065628a616fb5> [↩︎](#fnref13)
14. *AV24 Ad Responds to the DNC Botched Attempt to Smear Robert F. Kennedy Jr. In Michigan.* (2024, February 21). American Values 2024\. <https://web.archive.org/web/20240222210304/https://av24.org/av24-ad-responds-to-the-dnc-botched-attempt-to-smear-robert-f-kennedy-jr-in-michigan/> [↩︎](#fnref14) [↩︎](#fnref14:1)
15. *American Values 2024 Plans to Violate Campaign Finance Law.* (2024, February 16). Third Way. <http://archive.today/2024.02.19-165921/https://www.thirdway.org/memo/american-values-2024-plans-to-violate-campaign-finance-law> [↩︎](#fnref15)
16. *Robert F. Kennedy Jr. and American Values 2024 vs. Meta et al.* (2024). United States District Court for the Northern District of California. <https://web.archive.org/web/20240513194440/https://assets.nationbuilder.com/joinkennedy/pages/13783/attachments/original/1715624356/lawsuit-meta-kennedy-censorship.pdf> [↩︎](#fnref16)
17. Poritz, I. (2024, May 13). *RFK Jr. Sues Meta, Says Presidential Campaign Video Censored (2).* Bloomberg Law. <http://archive.today/2024.05.14-002145/https://news.bloomberglaw.com/litigation/rfk-jr-sues-meta-says-presidential-campaign-video-was-censored> [↩︎](#fnref17)
18. *Home.* Independent National Convention 2024\. Retrieved September 19, 2024, from <https://web.archive.org/web/20240919155705/https://www.inc24.us/> [↩︎](#fnref18)
19. *American Values 2024 Needs Your Help in Swing State, Pennsylvania.* (2024, October 12). Substack; The Kennedy Beacon. <https://thekennedybeacon.substack.com/p/american-values-2024-needs-your-help> [↩︎](#fnref19)
20. Castronuova, C. (2024, October 13). *NATIONAL CALL to All Freedom Loving Americans That Want to Fight For Our Country! THIS IS YOUR CHANCE FOR THE VOLUNTEER OPPORTUNITY OF A LIFETIME! Zoom Call Tonight!* The Gateway Pundit. <http://archive.today/2024.10.23-203923/https://www.thegatewaypundit.com/2024/10/national-call-all-freedom-loving-americans-that-want/> [↩︎](#fnref20)
21. Stevens, L. (2024, October 25). *American Values 2024 (AV24) Launches $2.5M Campaign in Pennsylvania.* PR Newswire; American Values 2024\. <http://archive.today/2024.10.25-172629/https://www.prnewswire.com/news-releases/american-values-2024-av24-launches-2-5m-campaign-in-pennsylvania-302287281.html?tc=eml%5Fcleartime> [↩︎](#fnref21)
22. Kane, M. (2025, January 3). *TEACHERS FOR CHOICE Needs Your Help.* Substack; Teachers for Choice. <https://teachersforchoice.substack.com/p/teachers-for-choice-needs-your-help> [↩︎](#fnref22) [↩︎](#fnref22:1) [↩︎](#fnref22:2)
23. Sturgess, L. (2025, January 3). *“Michael Kane’s friendship and mentorship has gotten me through difficult times, and opened up incredible opportunities — including helping get Robert F. Kennedy Jr. elected to the White House...”* \[Post\]. Substack. <https://substack.com/@liamsturgess/note/c-84292950> [↩︎](#fnref23) [↩︎](#fnref23:1)
24. *Our Team.* American Values 2024\. Retrieved July 21, 2023, from <http://archive.today/2023.07.21-194850/https://americanvalues2024.org/our-team> [↩︎](#fnref24) [↩︎](#fnref24:1)
25. Fleetwood, B. (2024, March 26). *Why Is The New York Times Filtering Robert F. Kennedy Jr.?* Substack; The Kennedy Beacon. <http://archive.today/2024.03.26-173640/https://thekennedybeacon.substack.com/p/why-is-the-new-york-times-filtering> [↩︎](#fnref25)
26. Argo, M. (2023, August 14). *Michael Kane Joins American Values 2024.* Substack; The Kennedy Beacon. <https://web.archive.org/web/20231107183110/https://thekennedybeacon.substack.com/p/michael-kane-joins-american-values> [↩︎](#fnref26)
27. Mscs Media Podcast. (2023, September 21). *Ellen Kinnally - Actor, Tiger Trainer’s Assistant, News Analyst, Fashion Artist at Studio 54, American Values 2024 - Mscs Media #338.* Listen Notes. <http://archive.today/2023.11.13-175804/https://www.listennotes.com/podcasts/mscs-media-podcast/ellen-kinnally-actor-tiger-JvjkuW-g6rL/> [↩︎](#fnref27)
28. Leake, J. S. (2023, July 24). *Are we Slipping Toward Dictatorship?* The Kennedy Beacon. <https://web.archive.org/web/20230724140936/https://thekennedybeacon.substack.com/p/are-we-slipping-toward-dictatorship> [↩︎](#fnref28)
29. Sturgess, L. (2023, July 27). *Who’s Behind “BAN RFK Jr”?* The Kennedy Beacon; American Values 2024\. <http://archive.today/2023.07.29-181350/https://thekennedybeacon.substack.com/p/whos-behind-ban-rfk-jr> [↩︎](#fnref29)
30. Talbot, D. (2023, July 19). *The Conspiracy Against Robert F. Kennedy, Jr.* The Kennedy Beacon; American Values 2024\. <https://web.archive.org/web/20230721233112/https://thekennedybeacon.substack.com/p/the-conspiracy-against-robert-f-kennedy> [↩︎](#fnref30)
31. DePalo, M. H., & Wright, D. (2023, July 31). *Takeaways from presidential super PACs’ mid-year financial disclosures.* CNN. <http://archive.today/2023.08.02-182021/https://www.cnn.com/2023/07/31/politics/fec-filings-2024-pacs-donors/index.html> [↩︎](#fnref31)
32. *Browse Receipts - American Values 2024.* Federal Election Commission. Retrieved November 27, 2023, from <http://archive.today/2023.11.27-191933/https://www.fec.gov/data/receipts/?data%5Ftype=efiling&committee%5Fid=C00821439> [↩︎](#fnref32)